dreams 2 reality
It all started with me—a kid who was never really good at spelling but always had big dreams. When I decided to create my own streetwear brand, I wanted a name that felt real, something that came from my own experiences.I originally wanted to spell “prove,” but I never quite got it right. Instead of seeing it as a mistake, I saw it as a moment to own my flaws and turn them into something meaningful. “Pruve” became more than just a brand—it became a reminder that we all have our own journey, and it’s okay not to have everything perfect.I want Pruve to represent that same attitude: embracing who you are, flaws and all, and never stopping until you get where you want to be. It’s about more than just clothing—it’s about self-expression and owning your story, no matter what.Thanks for being part of this journey.
race in style
Race in Style came from the way I see life. I’ve always loved cars, but this isn’t about speed or who crosses the line first. It’s about the race you’re in with yourself. Everyone starts at a different point, and on a business journey, timing doesn’t matter — commitment does. I learned early that if I wanted something, I had to build it on my own, trust myself, and keep going even when I didn’t have it all figured out.These pieces represent ambition. They’re for the people who don’t wait for handouts, who allow themselves to grow, to fail, and to learn from every loss until there’s structure and direction. 0.2 means “to pruve,” but not to anyone else — it’s about pruving it to yourself and staying true to what’s in your heart.At the center is the Arabic ٢, a symbol of my culture and where I come from. I added it because character isn’t built overnight — it’s shaped by culture, upbringing, and experience. No matter how fast you move forward, remembering your roots is what keeps you grounded.
